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Architecture Knowledge Review Podcast Series
Architecture Knowledge Review is a podcast
series for design professionals, featuring interviews,
discussions, and best practices by architects and other design
professionals who are at the forefront of the profession. Visit
this page often for more information on specific topics and
presentations.
How to use:
XML: Use the XML link below OR cut and
paste the URL into the podcast subscribe box of the latest version
of iTunes from Apple Computer.
iTunes: If you have iTunes installed on your computer, click on the
iTunes link and it will open iTunes and take you directly to the
podcast.
MP3: Play while online by clicking the link OR play offline by
right-clicking the link, select "Save Target As...", and save the
file to your desktop or My Documents folder.
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Architectural Marketing in an Economic Downturn
As economic instability stalks the world’s building and design markets and the rest of the world, marketing efforts have become even more critical factors in making your firm survive, stand out, and (it is hoped) prosper. Hugh Hochberg of the design management consulting firm, the Coxe Group, talks about how architecture firms can use marketing to communicate the irreplaceable value of architecture services to clients— even in economically lean times.
More about this podcast
Podcast: 2008/11/07 -- 20:58
Presenters: Hugh Hochberg, The Coxe Group; Zach Mortice, moderator
  
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